marketing begs me to ask why

don't you think you could come up with a better name then "citrus reamer" ... i know i am as dirty as the next guy [probably dirtier] but, this would be something i would expect to see at hustler's hollywood and not publix....when you are hired in marketing... why would that be your decision?  i'm just saying... it is even the shape of a "reamer".... am i the only one that thinks this is just a little warped?